Day 31 of the 31 for 21 Challenge
Marketing is all about the message. What are we communicating to people about our college?
In the early years of the college, we determined that there were three key elements we needed our messaging to say loudly and clearly:
1. Shepherds College prepares students for Appropriate Independence.
2. Shepherds College offers an individualized program with supports.
3. Shepherds College is a physically and emotionally secure environment.
There are so many ways we can get these messages across – words we use, images we select, people representing our program, the layout of the campus, our curriculum, where we choose to advertise, colors in our logo… I could go on and on.
It is my heartfelt belief that one of our most effective messaging tools is the man who leads Shepherds College -Executive Director, Tracy Terrill.
Tracy is passionate about our philosophy of Appropriate Independence (Ai). He and his team have designed every facet of Shepherds College to promote the development of Ai, to help our students understand its principles, and to commit to a lifelong pursuit of this philosophy. He works to ensure that all staff wholeheartedly accept and endorse Ai and then provides them with opportunities to develop it in our students.
Just as Shepherds College looks at the individual strengths and abilities of the students, Tracy is aware of every staff member’s strengths and how to best utilize them to benefit the team and grow the college. Through his effective use of the StrengthFinders assessment test, Tracy is able to know his own strengths, discover his staff’s strengths and formulate a strategic plan of interaction. Each person is treated as an individual and managed in a way that he or she finds empowering – because Tracy taps into gifts and characteristics that are uniquely theirs.
One of Tracy’s strengths, that of Maximizer, focuses on ways to stimulate personal and group excellence – transforming something already strong into something superb. He models and expects excellence from his staff, and they meet those expectations.
Wow! With excellence as the benchmark for the staff, can you imagine how exceptional the college program must be?
Tracy sounds like he must be a heavy-hitter, doesn’t he? Powerful, strategic, successful… He is all that, but what makes him such an effective leader is his humility. He is a team player that builds others up to be successful. He creates a physically and emotionally secure environment for his staff to learn and grow and teach. His management style isn’t about making himself look good, but about caring for, respecting and valuing the staff. It works.
“I respect how Tracy leads. He is always willing to listen and accept new ideas. He is willing to hash out the details of new ideas to see if they would work with our program.” ~ Instructor
“Tracy has a calm, quiet leadership style that is effective and respected by students and staff.” ~ Para
“Tracy is a fantastic leader. He is kind and gentle, but firm. He is wise and creative. He listens. I love working for him. He is visionary and expects excellence. He is approachable and understanding. He goes above and beyond to support his staff.” ~ Instructor
“I am a better person and employee by watching this humble, gentle leader quietly and diligently pursue God’s will in his life. He is exactly what the college needs. He offers calmness and direction and wisdom. His manner of leading reminds me of the quote, ‘Preach the Gospel, and if necessary, use words.’” ~ Staff
Tracy epitomizes the message of Shepherds College. He prepares, he treats people as individuals, he creates security for staff and students alike and, above all, he leads with Godly character - especially the humility of Christ.
And we, in turn, gladly and gratefully follow him.
Shepherds College - Guiding Your Transition to Appropriate Independence. Please visit us at www.shepherdscollege.edu.